Southwest Airlines recently faced two clothing situations, where two of their customers were refused service because of their attire. This is very unsouthwest behavior.
In order to kill the press on the first incident, Southwest decided to make light of the situation in both a press release as well as TV commercials.
From a business standpoint I believe that Southwest was right in handling the situation the way that they did. By making fun of themselves they were able to get the press off of their backs and still save the face of the company.
From an ethical standpoint this may not have been the best thing to do because by making fun of these situations they were also making fun of their employees own set of ethics. Making their ethics seem inferior to the company's image.
In order to turn this whole situation around, I think that it would be wise for Southwest to either come up with a dress code, or stand behind their employees. As of now not everyone within that company is on the same page, and they very well should be before this clothing situation gets anymore out of hand.
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