The PRSA Code of Ethics discusses what ethical obligations public relations practitioners should uphold during the course of their career and membership with the organization.
As far as the principles of freedom, stewardship, justice, humaneness and truth, I believe that the majority of the codes reflect the communitarian mode. This mode states that the communities well-being is as important as the organizations. The majority of the codes fall under the principles of humaneness and truth. By focusing on these two principles and referring to the people (the companies and general public we are serving as practitioners) the code of ethics takes on a communitarian mode. PRSA is concerned with the well being of the community and the people living within it.
Although the codes reflect a little of both utilitarian and communitarian viewpoints, I believe that the communitarian viewpoint comes out on top. Sure organizations would like to provide the greatest good to the greatest number of people, but in these kind of situations not everyone will be happy with the chances PR practitioners take to ethically represent their companies therefore the communitarian viewpoint comes into play as the mode that most represents the code.
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